I think the black campaign is a strategy that aims to topple his rival opponent in a competition in the form of negative. This could have touched on religion, ethnicity, race, culture, human rights, and many more. Inthis years presidential election a lot of black campaign that going on but it could be made public if ignorance is constantly underway to mislead individual mindset. Supposed to be in the arena of elections for president and vice president will find the vision and missions as well as clashing ideas to gain the sympathy of the community. Because people are now smart to choose in the coming presidential election. Therefore, if the black campaign proffered cautiously only to those who spread it to win a presidential candidate in the upcoming election. Indonesia society should already know the word “fair” in the prisidential election if there will be losers. So, enough for black campaign from each competing faction. Because only divisive religious life. Cause, we’re still the unitary of NKRI is Bhinneka Tunggal Ika.