Now, competitive product with other products is tight and hard. Why must like that? Because, all we know at this time if the manufacture can’t give an exact difference of the product will be left by consumers. The need for innovation and the creation of a higly preferred manufacture until recently, when an attemp to create a product they want to survive in this competitive market. For example, efforts in the field of food and drinks, in the very early opening to meet the expectations of business people who run it. But not more than 3 mounths have been very quiet of consumer inversely not like the first time the opening of the business. Therefore existence in running a business in terms of innovation and creativity should always be considered and always applied at all times so that the product is not abandoned by consumers.